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Our Privacy Policy

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Your private is a top priority for our company and we are dedicated to protecting the privacy of your information. This privacy policy outlines the steps we have taken to ensure you have a positive experience with our website.

Home Financial Center, LLC is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent non-profit organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the Web site Because this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by Truste.


By accessing and/or using this website you agree to abide by this Privacy Policy and our Terms of Use.

If you have questions or concerns regarding this statement, you should first contact our customer service department at
If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at  TRUSTe will then serve as a liaison with us to resolve your concerns.

Information We Collect
We collect personal information about you to respond to your request for information concerning financial services.

The information we collect is provided in connection with obtaining quotes for financial services. You may be asked to provide your name, address, email address, phone number, demographic information, credit information or other financial information.
We only collect this information when you decide to share it with us. We do not collect and personal information without your consent.


Information about your Computer
We collect information about your computer and your visits to our web site. This information does not identify you personally. Such information includes your IP address, geographical location, browser type, referral source, length of visit and page views through the use of log files. We use this aggregated information in the administration of our website to improve its usability and to evaluate the success of particular marketing and advertising campaigns.

The purpose of our Blog is to provide timely information to the consumer.  At this time our Blog provides information on current financial topics.  It is not interactive at this time, but merely a tool for your use.

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes.  We use cookies on this site.  We do not link the information we store in cookies to any personally identifiable information you submit while on our site.
We use session ID cookies.  We use session cookies to make it easier for you to navigate our site.  A session ID cookie expires when you close your browser.
If you reject cookies, you may still use our site, but your ability to use some areas of our site, such s contests or surveys, will be limited.
Some of our business partners (e.q., tracking utility company) use cookies on our site.  We have no access to or control over these cookies.
This privacy statement covers the use of cookies by only and does not cover the use of cookies by any third parties.

Log Files
As is true of most Web sites, we gather certain information automatically and store it in log files.  This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole.

We do not link this automatically-collected data to personally identifiable information.
We use a third-party tracking service that uses cookies to track non-personally identifiable information about visitors to our site in the aggregate to capture usage and volume statistics and to enhance our Web site.

This Web site contains links to other sites that are not owned or controlled by Home Financial Center, LLC.  Please be aware that we, Home Financial Center, LLC, are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.
This privacy statement applies only to information collected by this Web site.


If the information that you have submitted to our site should change, we ask that you reapply. We forward (and do not retain) all information requests to our third party financial professionals. Therefore, if your information should change or need to be edited, please resubmit your inquiry.


Communications From the Site
Infrequently you may receive communications about services similar to ones you have requested information about.  Upon receiving those communications you will have the option of opting out of future communications by following the unsubscribe instructions included in each email.


Service-related Announcements
From time to time, we will send you strictly service-related announcements on race occasions when it is necessary to do so.  For instance, if our service is temporarily suspended for maintenance, we might send you an email.
Generally, you may not opt-out of these communications, which are not promotional in nature.


Information Sharing and Disclosure
When you use our website you are authorizing the sharing of your personal information with third party financial professionals that provide information regarding your inquiry. By submitting your information to us, you are authorizing these businesses to contact you directly by email or telephone with information on products that match your inquiry. You expressly consent to receive phone calls and email regardless of whether you are on any Federal or State “Do not Call” and or “Do not Email” list or registry.

We have no control over and cannot be held responsible or liable for the privacy policies of our third-party partners. This includes third-party websites that link to ours and financial professionals that we match to your inquiry.

We will not share any personal information with any third parties who are not the third party lenders described above for any reason including their own marketing purposes.


Legal Disclaimer
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.


Children’s Privacy

You must be at least 18 years old to use this website. We do not knowingly collect, use or solicit personal information about visitors under 18 years of age.

Children’s Privacy
You must be at least 18 years old to use this website. We do not knowingly collect, use or solicit personal information about visitors under 18 years of age.


Security to Protect Your Information
Our website use Secure Socket Layer (SSL) security to keep your information private and confidential. SSL is accepted as the industry standard and helps protect your information from loss, misuse or unauthorized alteration.
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.  No method of transmission over the Internet, or method of electronic storage, is 100% secure, however.  Therefore, while we strive to use commercially acceptable methods to protect your personal information, we cannot guarantee its absolute security.
If you have any questions about security on our Web site, you can send email us at

If you have questions regarding this statement, please contact us at

Or By sending a letter to:
Home Financial Center, LLC
Attn: Customer Care
1223 Wilshire Blvd. Suite 1745
Santa Monica, CA 90403

Changes to this Privacy Policy may be made from time to time. We reserve the right to make changes to our policy at any time. Please check the policy each time you use our website to ensure you are aware of any changes in our privacy policies. Our Privacy Policy will indicate the date it was last changed. We reserve the right to modify this privacy statement at any time, so please review it frequently.  If we make material changes to this policy, we will notify you here, by email, or by means of a prominent notice on our home page

Your use of our website will signify your acceptance of any changes to our Privacy Policy


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